Genre & Audience
Genre and Author Fit
Art Direction Shaped by the Book and Its Readers
Genre conventions are useful shorthand, not a formula to follow blindly. The synopsis, intended readership, and what you are trying to achieve should guide the direction more than a checklist of expected colours and fonts. As a book cover design company working across the full range of Irish publishing, we cover crime and thriller, romance and romantic comedy, literary and general fiction, fantasy and science fiction, memoir and biography, local history and non-fiction, and children's and young adult fiction, alongside business and leadership, self-help, health and lifestyle, poetry, academic and research, spirituality, history and culture, cookbooks, and travel and adventure. This work suits debut authors, self-publishers, authors working with agents or small presses, series authors, non-fiction writers, and poets and short story writers, and covers books written in Irish or English, for adult or younger readers.
When the Author Has No Visual Concept Yet
Plenty of authors arrive without a clear picture of what the cover should look like, and that is a perfectly normal starting point. A short synopsis, your intended readers, and the feeling the book should leave are enough to begin a useful conversation. From there, a genre-fit discussion can set two distinct visual directions against each other, looking at how each one reads for your audience, its tone and its thumbnail legibility, rather than asking you to arrive with a finished idea.