Memoir
Promoting a book takes time and money, and it is hard to judge what a marketing service will actually do when the offer is described only as “visibility” or “customised marketing.” Many authors come to us after trying to manage launch work themselves alongside writing, a day job or other commitments, and simply running out of hours in the week.
A useful campaign starts with the book's reader, its publication stage and whether the sales page is ready, not a one-size-fits-all list of channels. Before we promote a book, we check that its description, reader, and message point in the same direction. If they do not, we say so, because paying to drive attention to a page that will not convert is a waste of your budget.
This page sets out our service routes, the work each one covers, what you need to provide, and how we report on progress, while being honest about the difference between campaign activity and sales outcomes that no marketer can guarantee. If you would like to talk it through, tell us your book's genre, publication stage, publication date, and main marketing goal, and we will arrange a scoped conversation.
We work with Irish-based authors and with authors living elsewhere whose book has a connection to Ireland, whether that is its setting, its subject or its intended readership. This includes first-time and independently published writers, traditionally published authors who want extra campaign support alongside their publisher's own activity, authors preparing a launch, and authors seeking renewed attention for a title that has been out for a while. We work with writers based in and around Dublin, Cork, Galway, Limerick and Waterford, and with authors outside Ireland whose readers are not limited to any one country.
Our support is marketing for a manuscript and core book assets that are already ready to promote. It is not first-draft writing, structural editing, or a substitute for editorial development. If your description, cover presentation, metadata, or sales page are not yet convincing, that is a different job, and we recommend a readiness review first rather than spending effort on promotion that a weak page will not convert.
We use a simple rule. If your likely reader, your book's description, and your sales page presentation do not line up, we fix those foundations before expanding promotion. If they are already aligned, we choose activity based on your book's publication stage and intended readership instead. We look at cover presentation, title, description, author biography, categories, and purchase links. This readiness check assesses your marketing preparation. It does not promise changes to retailer pages that you or your publisher do not control.
Our Portfolio
Browse real author projects with live retailer links, sorted by genre.
Genre and intended reader shape audience selection, timing, and promotional messages, so we do not run the same plan for a novel and a work of local Irish history simply because both books have an Irish connection. Below are the three routes most authors choose between, depending on where their book currently stands.
| Route | Best fit | Core work | You supply | Campaign period | End of service handover |
|---|---|---|---|---|---|
| Launch planning | A forthcoming title that needs a clear audience, message and preparation before publication | Readiness and positioning review, an agreed key message, a campaign calendar and approved promotional copy | Publication date, book details, current assets, target reader insight and timely approvals | Scheduled ahead of your publication date, with exact timing agreed in your written scope | Approved messaging, calendar, asset list and next steps |
| New release campaign | A newly available book with approved assets and a clear route to purchase | Coordinated promotional activity, permission-based outreach and a closing report | Live purchase links, approved images and copy feedback, and review copies if agreed outreach needs them | A defined working period agreed once materials and first approval are received | A handover pack with approved copy, an activity record and a final report |
| Backlist refresh | An already published title seeking renewed attention | A review of current positioning and available data, a refreshed message and page details, and focused activity | Current book page links, available performance information, existing assets and your main goal | Scoped to the title's needs, with the period agreed in your written scope | Updated messaging, an outreach record, observed response signals and recommended next actions |
A quick way to work this out is to ask yourself four questions. Is the book published yet? Is its sales page ready for readers to land on? Is your main need launch preparation or renewed attention? Do you have a clear sense of your target reader and approved assets? If your book is unpublished and your positioning is still unclear, start with a readiness review and launch planning. If it is published, its page is ready, and you are seeking renewed attention, a backlist refresh is usually the right starting point, beginning with a review of your message and page. If your book is publication ready with approved assets, a new release campaign fits best.
From Irish children’s book publishers in Ireland to academic and business titles, our editors and designers work comfortably across most genres and reading ages.
Here is an example of how a campaign can run, built around a forthcoming Irish-history title with four weeks of support. This is a worked example to show the shape of the work rather than a fixed package or a promise of results, since many publishing houses treat their process as a trade secret and leave authors guessing.
We hold a short kickoff, agree your target reader and key message, and review your book description and sales page links.
We prepare the campaign calendar, short promotional copy and a relevant outreach list for your approval.
We carry out the agreed outreach and publish or schedule the approved promotional assets.
We summarise the completed work and any available response signals, and agree three practical next steps with you.
The result at the end of this period is a completed campaign and a reusable handover pack, not a guaranteed number of sales, reviews or media mentions.
Our process runs in a straightforward sequence: enquiry, a fit conversation, a written scope, kickoff, approvals, delivery and a closing report. We acknowledge enquiries within two business days and send a written scope after the fit conversation. The agreed working period begins once materials and first approval are received, and we allow two business days for routine feedback on our side. One consolidated revision round is included on campaign copy, and deadlines pause where essential assets or approvals from you are late. Your timely feedback, book details, approved images and any agreed review copies matter, because without them outreach and publishing schedules can stall.
A clearer message almost always beats a broader one. Picture an author arriving a few weeks before publication with a polished Irish-history book, asking for a short promotional pitch. A first attempt that tries to appeal to everyone interested in Ireland tends to sound like it could describe dozens of books, so it rarely gets used as written. Once the message is narrowed to readers looking for an accessible account of Irish local history, the pitch becomes specific enough to approve and to send. That gives any campaign a clearer starting point than sending a broad message to more people.
We separate three layers so you always know what you are looking at. Work completed covers the assets, page review, outreach, and calendar items we have delivered. Response signals cover replies, clicks, or landing page engagement where suitable tracking is in place. Outcomes, meaning sales, retailer rankings, reviews and media coverage, depend on readers, retailers and other third parties and cannot be guaranteed by any book marketing firm. Your closing report turns the work completed and any response signals into practical next steps, rather than presenting activity alone as proof of results.
We keep deadlines, approved copy, outreach status and handover materials in a shared campaign calendar and asset folder, so you always have visibility over what is happening and when. Where suitable tracking is already in place on a page you control, we can report on agreed landing page engagement, and where you run a permission-based mailing list, we can support newsletter and campaign email activity around your launch. We will always tell you plainly what is actually being used on your campaign and what, if anything, you need to set up or grant access to.
Irish readers do not respond to fiction and nonfiction in the same way, and a strategy built for one will not automatically suit the other. We treat broader market patterns as useful context for shaping genre and audience decisions, not as a forecast for how any individual title will sell. Your book's reader, its positioning, and the assets you already have remain the real basis for any recommendation we make.
If you are weighing up professional support against handling promotion yourself, the simplest next step is a conversation. Tell us your book's genre, its publication stage, your publication date, and your main marketing goal, and we will talk through a route that actually fits your book. We will set out the proposed scope in writing, including the work involved, what we need from you, timing, exclusions, and how we report, before anything begins. There is no pressure and no obligation, just an honest look at whether we are the right fit for your book.
We offer a full range of publishing company support in Ireland to help you move from manuscript to finished book. Each service runs in clear stages, giving you structure and steady, professional guidance from start to finish.
We work as a book publishing company in Ireland across major platforms, including Amazon KDP and IngramSpark. Whether you choose print, eBook, or both, we help you pick the right format when publishing a book in Ireland.
Explore ServiceOur editors support literary publishing in Ireland through developmental editing, line editing, copy editing, and proofreading, depending on your manuscript’s needs. We improve structure, language, and accuracy while keeping your voice intact.
Explore ServiceAs Irish publishers in Ireland offering ghostwriting, we cover fiction, non-fiction, autobiographies, business books, self-help, and children’s stories. Our writers shape your raw ideas into a clear, well-written manuscript through structured collaboration.
Explore ServiceWe design covers for fiction, non-fiction, academic titles, and books from paperback publishers in Ireland, in print and digital formats. From illustrated artwork to clean typography, our designers build covers that suit your genre and readers.
Explore ServiceWorking as book publishers and printers in Ireland, we format novels, academic texts, children’s books, and non-fiction titles. Our layouts suit paperback, hardback, and eBook versions, meeting platform and print requirements.
Explore ServiceWe support book publishing companies in Ireland by helping promote titles through launch planning, online listings, author branding, and targeted campaigns. Our approach focuses on visibility across digital platforms, reaching the right readership for your genre.
Explore ServiceWe proofread manuscripts line by line, catching spelling, grammar, punctuation, and formatting errors before your book goes to print. Our proofreaders check consistency in names, timelines, and style, giving your book a clean, professional finish.
Explore ServiceWe create original illustrations for children’s books, picture books, and select fiction titles, working closely with authors to match style and tone. From character sketches to full-page artwork, our illustrators bring your story to life.
Explore ServiceWe build simple, professional websites so readers can find you, your books, and your story in one place. Each site includes your author bio, book listings, and purchase links, beyond social media alone.
Explore ServiceWe handle print production for paperback and hardback editions, working with trusted printers to match your budget and quality expectations. From proof copies to full print runs, we manage the process closely.
Explore ServiceWe prepare and produce audiobook versions of your book, including narration, editing, and formatting for major platforms. Whether you choose a professional narrator or your own voice, we help your book reach new listeners.
Explore ServiceWe format and publish your book directly to Amazon Kindle, including eBook conversion, metadata, and category selection to help readers find your title. We also guide you through Kindle Direct Publishing pricing and royalty options.
Explore ServiceWe support authors writing for younger readers, from picture books to early chapter books, handling editing, illustration, and formatting suited to children’s titles. Our team understands age-appropriate language, pacing, and design that keeps young readers engaged.
Explore ServiceShare your goals or book a call. As book publishers in Ireland and one of the publishing companies in Ireland, we will find your next step.
You can read recent public reviews and profiles from Trustpilot, Reviews.io, Google, and Bark, linked straight to the original platforms for easy checking.
There is so much support, guidance and advice throughout the process, with regular updates on editing, marketing, visuals and planning.
View reviewThe ghostwriters reshaped chapters that felt too stiff, and the audiobook voice sounded natural after small pacing tweaks.
View reviewFrom writing assistance to final publishing, everything was handled professionally, and small revisions were completed quickly.
View reviewThere is so much support, guidance and advice throughout the process, with regular updates on editing, marketing, visuals and planning.
View reviewThe ghostwriters reshaped chapters that felt too stiff, and the audiobook voice sounded natural after small pacing tweaks.
View reviewFrom writing assistance to final publishing, everything was handled professionally, and small revisions were completed quickly.
View reviewCommunication was steady and instructions were followed as given. Edits and formatting were completed correctly without multiple follow-ups.
View reviewBy the time editing was done, everything flowed much better. It sounded closer to the original voice, just cleaner and more structured.
View reviewThe cover captured the essence of the book, looked professional, and aligned beautifully with the story.
View reviewCommunication was steady and instructions were followed as given. Edits and formatting were completed correctly without multiple follow-ups.
View reviewBy the time editing was done, everything flowed much better. It sounded closer to the original voice, just cleaner and more structured.
View reviewThe cover captured the essence of the book, looked professional, and aligned beautifully with the story.
View reviewWe guide you through the process in clear, simple steps, so you always know what is happening and what comes next. Your work stays fully confidential, your feedback is taken seriously, and nothing moves forward without your approval. Our role is simply to remove confusion, protect your work, and see your book through to a proper, professional finish.
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