Author Branding and Positioning
Before we promote anything, we help you get clear on who you are as an author and who your book is for. This covers your bio and story, since readers buy from authors they feel they know.
Writing the book was the hard part. Now comes the part most authors dread: getting people to actually find it, read it, and talk about it. At Ireland Publishing House, we help authors turn a finished manuscript into a book that actually sells. We know the Irish book market is small and personal, and readers trust word of mouth and a good story well told more than flashy ads. Many authors come to us after months of posting online alone, hoping a review might appear. A proper plan, built with real experience, gets your book further, in much less time.
A good marketing plan is not one thing. It is a set of small, connected actions that build on each other over weeks and months. Our book promotion services in Ireland cover everything from the weeks before launch to the months after, so your book keeps finding new readers long after publication day. Here is what that looks like with us.
Before we promote anything, we help you get clear on who you are as an author and who your book is for. This covers your bio and story, since readers buy from authors they feel they know.
Launch week can make or break early momentum. We plan your timeline, including pre-order pushes, review copies, and launch day content, and look at whether a local launch event suits your book and helps early reviews land.
We build a simple, realistic social media plan for your book, a content calendar for Instagram, Facebook, or TikTok, wherever your readers spend time. Every post has a purpose, building your profile or driving people to buy.
If you already have a mailing list, or want to start one, we help you use it properly. Email remains one of the most direct ways to reach readers who like your work, with a simple sequence.
Your book’s listing on Amazon and other retailers matters as much as any advert. We look closely at your keywords, categories, blurb, and pricing, since a clearer blurb or a better category choice can lift sales fast.
Every part of your marketing needs words that sell, not just describe. As part of our marketing copywriting services in Ireland, we write your blurb, ad copy, and captions so they sound like you, not a template.
Our Portfolio
A short look at real author projects with live retailer links.
Our clients come from all corners of the Irish writing world. Some come to us with a finished book and no idea where to start. Others already have a following and want help taking things further. There is no single type of author we work best with, but there are a few things that tend to matter: a book that is genuinely ready for readers, and a willingness to be part of the process rather than handing it over and disappearing. Our clients typically include:
If your book exists and you want more people to read it, we can likely help.
From Irish children’s book publishers in Ireland to academic and business titles, our editors and designers work comfortably across most genres and reading ages.
Not every marketing service is right for every book. Before you sign up with anyone, including us, ask these questions:
Do they explain their plan in plain language, or just throw jargon at you?
Will they tell you honestly if your book, cover, or blurb needs work first?
Do they show you what they will actually deliver, not just vague promises of “exposure”?
Can they explain how they will measure whether the campaign worked?
Do they work with your genre, or do they use the same approach for every book?
Will you know exactly what you are paying for and when?
Do they give you a realistic timeline, rather than promising overnight results?
A good agency will be happy to answer all of these clearly. If they dodge the questions, that tells you something.
Some authors assume a good book will simply find its readers. In reality, thousands of books are published every month, and even a brilliant book can disappear without the right push. This is not because readers do not care about good writing. It is because there is simply too much competing for their attention, and most of it never reaches the people who would love it. Here is why this work matters:
Readers cannot buy a book they have never heard of, no matter how good it is
Early reviews and momentum affect how retailers rank and recommend your book
A clear, consistent author brand makes readers more likely to buy your next book too
Good copywriting on your blurb and listing can be the difference between a browse and a sale
Word of mouth spreads faster when there is already some visible buzz to point people towards
Marketing will not fix a book that is not ready. If the writing, editing, or cover needs work, we will say so honestly before spending your budget on promotion. But for a book that is ready, proper marketing is often the difference between quiet sales and a book that keeps selling months, even years, after publication.
No jargon, no disappearing acts. Just a plan you understand and results you can see.
Reach out through our contact page and tell us about your book, your goals, and where you are in the process. There is no pressure and no obligation, just a simple first step towards a proper plan.
We start with a proper conversation about your book, your goals, and your budget. This is where we get honest with each other about what is realistic, so the plan we build afterwards actually fits your book.
We put together a marketing plan built for your specific book and readers, not a copy-and-paste package. You will know exactly what is included, what it costs, and why each piece of it truly matters.
We carry out the plan in full, from copywriting and launch preparation through to ongoing promotion, keeping you updated as we go. Nothing happens quietly in the background without you knowing exactly what stage things are at.
Marketing is not something you set once and forget about. We check what is working, what is not, and adjust the plan carefully so your budget keeps being spent where it actually helps your book find readers.
You will always know exactly what stage your campaign is at and what is coming next. No disappearing for weeks with no update, and no waiting until the very end to hear how things are actually going.
We know Irish readers, Irish bookshops and Irish media, and we build campaigns that reflect that, not a generic international approach copied from a bigger market. Unlike some larger book marketing companies in Ireland, we keep our client list small enough that every author gets proper attention.
We will never promise bestseller status. We will tell you what a realistic, achievable outcome looks like for your book, based on its genre, its readiness and its budget.
You are not passed between departments or handed off to a junior after the first call. You deal with people who actually know your book and remember the details.
We build plans to fit real author budgets, not just large publisher budgets, and we are upfront about costs from the start, with no surprise add-ons later.
A good marketing plan builds an audience that follows you from book to book, not just a short burst of attention around a single launch.
No jargon, no confusing reports full of numbers that mean nothing. You will always understand exactly what we are doing and why.
We offer a full range of publishing company support in Ireland to help you move from manuscript to finished book. Each service runs in clear stages, giving you structure and steady, professional guidance from start to finish.
We work as a book publishing company in Ireland across major platforms, including Amazon KDP and IngramSpark. Whether you choose print, eBook, or both, we help you pick the right format when publishing a book in Ireland.
Explore ServiceOur editors support literary publishing in Ireland through developmental editing, line editing, copy editing, and proofreading, depending on your manuscript’s needs. We improve structure, language, and accuracy while keeping your voice intact.
Explore ServiceAs Irish publishers in Ireland offering ghostwriting, we cover fiction, non-fiction, autobiographies, business books, self-help, and children’s stories. Our writers shape your raw ideas into a clear, well-written manuscript through structured collaboration.
Explore ServiceWe design covers for fiction, non-fiction, academic titles, and books from paperback publishers in Ireland, in print and digital formats. From illustrated artwork to clean typography, our designers build covers that suit your genre and readers.
Explore ServiceWorking as book publishers and printers in Ireland, we format novels, academic texts, children’s books, and non-fiction titles. Our layouts suit paperback, hardback, and eBook versions, meeting platform and print requirements.
Explore ServiceWe support book publishing companies in Ireland by helping promote titles through launch planning, online listings, author branding, and targeted campaigns. Our approach focuses on visibility across digital platforms, reaching the right readership for your genre.
Explore ServiceWe proofread manuscripts line by line, catching spelling, grammar, punctuation, and formatting errors before your book goes to print. Our proofreaders check consistency in names, timelines, and style, giving your book a clean, professional finish.
Explore ServiceWe create original illustrations for children’s books, picture books, and select fiction titles, working closely with authors to match style and tone. From character sketches to full-page artwork, our illustrators bring your story to life.
Explore ServiceWe build simple, professional websites so readers can find you, your books, and your story in one place. Each site includes your author bio, book listings, and purchase links, beyond social media alone.
Explore ServiceWe handle print production for paperback and hardback editions, working with trusted printers to match your budget and quality expectations. From proof copies to full print runs, we manage the process closely.
Explore ServiceWe prepare and produce audiobook versions of your book, including narration, editing, and formatting for major platforms. Whether you choose a professional narrator or your own voice, we help your book reach new listeners.
Explore ServiceWe format and publish your book directly to Amazon Kindle, including eBook conversion, metadata, and category selection to help readers find your title. We also guide you through Kindle Direct Publishing pricing and royalty options.
Explore ServiceWe support authors writing for younger readers, from picture books to early chapter books, handling editing, illustration, and formatting suited to children’s titles. Our team understands age-appropriate language, pacing, and design that keeps young readers engaged.
Explore Service
There is no single flat price for book marketing, because no two books need the same amount of work. A short story collection with a modest launch needs a different plan to a full campaign for a debut novel with a print run and media push.
Some authors only need help with one piece, like copywriting or a launch plan. Others want ongoing support across several months. We will ask about your goals and your budget early on, so the plan we suggest actually fits what you are able to spend, rather than trying to fit you into a fixed package that does not suit your book.
Once we understand your book and your goals, we will give you a clear quote with no hidden extras. You will always know what you are paying for before you commit to anything.
We do not believe in vague reports full of numbers that do not mean much. Instead, we look at things that actually matter to your book’s success, such as review numbers and quality, sales trends around key campaign dates, engagement on the content we create, and whether your mailing list or social following is genuinely growing. We share this with you in plain language, not spreadsheets full of jargon, so you always know what is working and what needs to change.
You put months, maybe years, into writing your book. It deserves more than sitting quietly on a shelf or an unread Kindle list. If you are ready for proper book promotion in Ireland, get in touch and tell us about your book. We will talk it through honestly and let you know how we can help.
Share your goals, ask a question, or book a call. We will help you understand the best next step for your book.
You can read recent public reviews and profiles from Trustpilot, Reviews.io, Google, and Bark, linked straight to the original platforms for easy checking.
There is so much support, guidance and advice throughout the process, with regular updates on editing, marketing, visuals and planning.
View reviewThe ghostwriters reshaped chapters that felt too stiff, and the audiobook voice sounded natural after small pacing tweaks.
View reviewFrom writing assistance to final publishing, everything was handled professionally, and small revisions were completed quickly.
View reviewThere is so much support, guidance and advice throughout the process, with regular updates on editing, marketing, visuals and planning.
View reviewThe ghostwriters reshaped chapters that felt too stiff, and the audiobook voice sounded natural after small pacing tweaks.
View reviewFrom writing assistance to final publishing, everything was handled professionally, and small revisions were completed quickly.
View reviewCommunication was steady and instructions were followed as given. Edits and formatting were completed correctly without multiple follow-ups.
View reviewBy the time editing was done, everything flowed much better. It sounded closer to the original voice, just cleaner and more structured.
View reviewThe cover captured the essence of the book, looked professional, and aligned beautifully with the story.
View reviewCommunication was steady and instructions were followed as given. Edits and formatting were completed correctly without multiple follow-ups.
View reviewBy the time editing was done, everything flowed much better. It sounded closer to the original voice, just cleaner and more structured.
View reviewThe cover captured the essence of the book, looked professional, and aligned beautifully with the story.
View reviewWe guide you through the process in clear, simple steps, so you always know what is happening and what comes next. Your work stays fully confidential, your feedback is taken seriously, and nothing moves forward without your approval. Our role is simply to remove confusion, protect your work, and see your book through to a proper, professional finish.
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